Info From The Vine- Early Adopters Have a Competitive Advantage

SignVine is crowdfunding for the Sign Industry, assisting sign companies and their non-profit customers purchase message signs using online fundraising.

There are countless reasons for reaching out to utilize and support a new concept. But are those reasons enough to allow this new tool to become widely accepted? Currently, as an innovative idea for the industry this is the “early adopter” era in the Innovation Adoption Lifecycle.

Early adopters are those users who test the service and provide feedback, both good and bad, and work to shape the future of the product or service. They’re the “guinea pigs” it would seem, but there is a positive return for their early participation- a competitive advantage.

With crowdfunding, the concept is simple, as a previous blog post discussed (Simple). Unlike product  technology evolution, the changes with crowdfunding are not as dramatic. There are no new processors to incorporate into the next product release, and a bigger display screen is not part of the crowdfunding future. Using crowdfunding today makes a lot of sense.

Sometimes even the most extraordinary idea is delayed for years or decades before becoming “main stream”.  The early adopters are the ones who have the “guts” to try a new concept and benefit from doing having done so- they are the innovators as much as the service itself. The early adopters will decide the future of sign industry crowdfunding

The next time your non-profit customer complains about not being able to afford a new sign project, consider crowdfunding to gain a competitive advantage and to help your customer!

- Mike Prongue
  Campaign Director for the Non Profit SignVine
  michael@signvine.org
  www.signvine.org