There is nothing new about “crowdfunding”- soliciting
contributions from large groups of people is precisely what non-profits have
been doing for over 100 years. Today, the Internet enhances their ability to
communicate their ideas to large numbers of supporters with money to
contribute.
With the exception of the technical "nuts and bolts" of the
website, the idea of Crowdfunding is simple. Instead of the Minister standing
in front of the congregation and extolling the virtues of the church’s project
and asking for a donation, the congregation and other supporters visit the
website and make a donation.
Imaginative people overly-complicate the process and insert
many interesting fictional twists into crowdfunding:
1. “So when we sign up, how do your supporters send us the
money?”
2. “How long do we have to pay the money back?”
3. “If we miss our campaign funding goal, how do we get the
rest of the money?”
The crowdfunding effort belongs to the campaign. Grassroots
effort is still required to get contributions. With the web presence, people
can donate 24/7 without calling the Church’s Minister up at 3AM- simply visit
the website. The funds are not loans, they are gifts and if you miss your
campaign target then you either purchase a smaller sign or dig into the Church
treasury.
Raise money for your outdoor message
sign...completely FREE with #crowdfunding SignVine is waiving ALL FEES for the
remainder of the year.
- Mike Prongue
Campaign Director for the Non Profit SignVine
michael@signvine.org
www.signvine.org
Campaign Director for the Non Profit SignVine
michael@signvine.org
www.signvine.org
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