Monday, September 15, 2014

Info From The Vine- Crowdfunding is Simple, Let's Keep it Simple


 There is nothing new about “crowdfunding”- soliciting contributions from large groups of people is precisely what non-profits have been doing for over 100 years. Today, the Internet enhances their ability to communicate their ideas to large numbers of supporters with money to contribute.

With the exception of the technical "nuts and bolts" of the website, the idea of Crowdfunding is simple. Instead of the Minister standing in front of the congregation and extolling the virtues of the church’s project and asking for a donation, the congregation and other supporters visit the website and make a donation.

Imaginative people overly-complicate the process and insert many interesting fictional twists into crowdfunding:

1. “So when we sign up, how do your supporters send us the money?”
2. “How long do we have to pay the money back?”
3. “If we miss our campaign funding goal, how do we get the rest of the money?”

The crowdfunding effort belongs to the campaign. Grassroots effort is still required to get contributions. With the web presence, people can donate 24/7 without calling the Church’s Minister up at 3AM- simply visit the website. The funds are not loans, they are gifts and if you miss your campaign target then you either purchase a smaller sign or dig into the Church treasury.

Raise money for your outdoor message sign...completely FREE with #crowdfunding SignVine is waiving ALL FEES for the remainder of the year.



- Mike Prongue
  Campaign Director for the Non Profit SignVine
  michael@signvine.org
  www.signvine.org



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