Info From the Vine: When Everyone Gives a Little, Big Things Happen

Our first blog post defined crowdfunding as “the process of raising funds online for a project, person, or other concern that is of interest to a large number of people.”

The key to success in any business venture, not just crowdfunding, is the multiplier effect of many people or transactions. Attracting substantial visitors to a website, people visiting the webpage specific to the campaign, is the key. Online promotion, social media involvement, advertisement, “preaching to the congregation”, and involving local businesses are all methods to drive visitors to the webpage of interest. Then math takes over. 

If you can interest a large audience, even with small donations, big things can happen. The only choice is a small group with large donations, or a large group with small donations? Obviously the optimal scenario is a healthy mix of large and small donations but more people are willing to donate just a small amount. Every dollar gets the campaign closer to their goal!

You’ve heard the old adage “if everyone just gave a dollar”! Many old adages come into existence because they are true. And so it is when everyone gives a little- big things happen!

- Mike Prongue
  Campaign Director for the Non Profit SignVine
  michael@signvine.org
  www.signvine.org