Crowdfunding, or crowd sourcing, is the process of raising funds online for a project, person, or other concern that is of interest to a large number of people. A specialized website promotes the collection campaign with photos, videos and a storyline and announces a targeted dollar goal.
The leaders of the project simultaneously run a grass-roots promotional campaign to direct supporters to the website using conventional word-of-mouth, flyers, announcements, public service ads and social media. The crowdfunding website has a utility to capture supporter donations and the collected funds are remitted to fund to project.
It’s that simple. The crowdfunding website acts as a rallying information point for the project, posts donor comments, collects the donations and, at the end of the donation campaign, forwards the collected funds.
- Mike Prongue
Campaign Director for the Non Profit SignVine
michael@signvine.org
www.signvine.org
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